Industry 4.0 is, according to many commentators, the future of all things manufacturing. Industry 4.0 promises to help drive the growth in the manufacturing sector.
Most manufacturing businesses have already started adapting to the changes. An article written by Manufacturing Digital states “nearly 95% of manufacturers used Industry 4.0 technology to help keep them afloat during the COVID crisis, and more than half say the technologies were critical to crisis responses.”
While the manufacturing sector has traditionally been dependent on in-person engagement, many companies are adapting to the digital world to meet the evolving needs of today’s buyers, partners, resellers, and distributors. And, right now, that transition is creating the perfect opportunity to market your business like never before The article provides the following tips to market that opportunity:
We hope these trends can help you develop a digital marketing strategy for your business. Although this guide is aimed at manufacturing companies, it can really be applied to many other sectors. A digital marketing plan will be important for most companies to stay competitive in their markets, in both profitable and sustainable goals.
At Polestar, we remain excited about working with manufacturing companies. We have background knowledge in the manufacturing field from sector valuations and previous deals. Alongside that, we can introduce you to many key contacts that may help with some of your problems today.
As always, if you are interested, please reach out!
Manufacturing companies are slowly adapting their thinking when it comes to how they use digital channels to communicate and reach their customers and others in their ecosystem – and, in doing so, achieving tremendous results and growth that are inline with other industries that have gone through digital transformation.