Consumer & Branded
Consumer and branded has been driven by globalisation: you can buy the same kind of TV, phone or car or visit the same branded coffee shop in China, the US or the EU. In holding these market positions, multinationals are driven by innovation and M&A activity, buying fast-growing companies with distinct and growing market positions.
Digitisation is becoming a key strategy for consumer businesses as they seek to engage with and influence consumers. If you have a product which fits into a global portfolio or enables businesses to widen their customer footprint, strong values are achievable.
Brand differentiates. Differentiation gives protection to margins and the opportunity to develop a loyal following which will pay so long as your values are aligned with theirs. Building a successful brand and securing robust routes to market puts you on the radar for M&A activity, where higher prices can be paid if the buyer is able to take your brand into new markets or broaden the offering. Understanding your ultimate buyer type may help you shape your business as it grows.
Recent Transactions
Sale of Soak&Sleep to US-based Malouf
Debt Advisory for Plastico
Fundraise for iMist
Assisting Casa Cuervo on their purchase of Irish whiskey distillery, Bushmills, for $760m from Diageo
MBO of GTK, a semiconductor business, backed by Yorkshire Fund Managers
Vendor initiated MBO funded by Lloyds Bank Plc
Debt advisory and sale to management of leading retail packaging business
Growth capital provided for green building materials business by Octopus Ventures and Clydesdale Growth fund
New Zealand’s first take private fund by Logan and GE.
Series of bolt-on acquisition for Graphite PE, backed by Micheldever Tyre Services
Sale of platform lift business, Gartec, to Sweden-based Aritco Lift AB
Assisting shareholders in renegotiation of debt facilities
Sale of eDrive to US Tech Buyer
Disposal to ingredients business, Atlantic Foods
Advising management on their MBO of flow meter business
Corporate finance advice for this specialist VW camper vehicle business, an early adopter of online sales
Capital raising from Nigel Wray into this branded consumer products business
Advising Altitude Partners on their investment into this specialist manufacturing business
Accelerated disposal of South Coast steel buildings manufacturer
Supporting management in raising capital for a local community solar farm
Debt Advisory to buy out minority shareholders
