Riding the wave of activity in the visual effects space (VFX)

With the battle raging between major corporations (think Disney, Netflix, Amazon et al.) to capture audience interest, control the content verticals, and constantly innovate to sustain their subscription audience base, the net beneficiary from this epic battle of the titans are those creative businesses with the talent for editing content. It’s really interesting to see the successful sale of Cubic Motion to video game Giant, Epic and an exit for NorthEdge Capital;

Cubic Motion’s management team is delighted to announce the company’s acquisition by Epic Games….. The combination unites the world’s most powerful game engine and the world-leading character creation technology of 3Lateral, with Cubic’s state-of-the-art vision and animation technology.’

Naturally, visual effects and production service companies are attracting interest from trade buyers such as California-based post production and VFX company, Picture Shop, acquiring The Farm (UK) in 2019 and Denmark-based Ghost VFX earlier this year. 

Private Equity are also investing in the space with Gemspring Capital’s investment in visual effects and production service company, Crafty Apes, in November 2019. Subsequently, Crafty Apes acquired Vancouver-based CVD VFX earlier this year. CVD VFX is an award winning, full-service visual effects company. 

The good news for animation, design, and visual effects companies based here in the UK looking to grow and/or looking to realise value from their businesses, is that there are plenty of options available – ride that wave of activity while you can. 

Get in touch if you would like to discuss more.

Cubic Motion’s management team is delighted to announce the company’s acquisition by Epic Games….

As we look forward with excitement to this new chapter in our story, and the story of digital entertainment, we’d like to thank all the staff who’ve worked so hard to get here, all our customer and partners, and our supportive investors NorthEdge Capital.

By Anusheh Khan on 13/03/2020