We are often told by Private Equity firms that they wish to invest in new fast growing tech sectors but cannot find a large enough platform company. Not surprising given some of this is too new to have developed scale.
Here Horizon Private Equity has solved this problem by investing in a number of businesses (ResearchBods, Bonamy Finch and LiFE) simultaneously to establish its platform, STRAT7.
Established in 2011, ResearchBods focuses on customer data collection via its ex-plor platform, while Bonamy Finch specialises in customer segmentation, brand tracking, product optimisation and predictive modelling. Start-up LiFE, a third specialist in the group, has been launched to offer data enrichment services using machine learning and AI.
I think we will see much more of this in the years to come. I was recently talking with Investcorp about similar idea in education. There are great returns available through this approach, both for the entrepreneurs who gain capital and know-how on how to scale rapidly from experienced investors and for those investors who can get into the business early. Real value for everyone.
Horizon Capital launches customer insight and analytics group STRAT7