Did anyone else notice a baby boom during covid, or was that just me? When scrolling through my social media feed, all I saw were friends and family having kids in lockdown. I guess it was the perfect time to start a family: when most of us were at home, even for work.
It’s not a surprise that more and more people of my generation are now starting to look into fertility. They’ve either hit that age or were motivated through lockdown. Some key things to note through an interesting article I found within femtech:
I can definitely see this sector shooting off within the next couple of years. According to NHS figures, around one in seven couples will have difficulty conceiving. However, the cost of fertility treatments have been an issue for patients. Fertility treatments have a reputation for high price tags. While customers can expect to spend a few hundred pounds, companies can be quick to compare this to the fast-multiplying costs of private healthcare.
Accroding to another article, A Hertility hormone test starts at £149, with additional options such as a £100 virtual consultation with a clinician available to add on. Breathe Ilo is £222, and users can also rent a device. Béa has not yet come to market, but Ms Cosad estimates that a kit will cost £300, with a monthly subscription option.
However, innovation of new technologies, including robotics and data analytics, could help improve success rates, which could improve the credibility and marketability of this sector. This is sector worth keeping an eye on, we for one did our first fertility deal back in 2005.
Across Europe, a rash of new start-ups are receiving funding to develop and market products they say will help people on their journey to getting pregnant.