Our primary offering…now with added analytics

Semafone, the leading provider of data security and multi-channel compliance solutions for call and contact centres, this week announced Intelligence+, a real-time data analytics offering, integrated into its award-winning and patented telephone payments solution – Cardprotect Voice+.

This is an excellent example of a business using data collected as a consequence of its main offering to enhance its customers knowledge of their own businesses by providing analytics.

We first worked with Semafone five years ago when they raised funding from Business Growth Fund and Octopus.  At that time, Semafone was rolling out its market leading card payments system for UK-based contact centres.

Since that time, it has expanded its payment compliance technology offering to multi-channel and multi-jurisdiction.  I caught up with its CEO, Gary Barnett, earlier this week as he enthusiastically outlined how the sector is likely to develop internationally over the next few years. 

Intelligence+ is an excellent example of where we have seen management convert unrecognised assets within their businesses. Quite frequently, there are elements that have not been fully monetised but can be positively positioned to attract investment or trade buyers.

Semafone is doing a great job widening its product offering from its original core.  What unseen treasure is lurking in your servers or processes?

“Today, data is the fuel that organisations need to be successful, and that is particularly true for the contact centre,” said Gary E. Barnett, chief executive officer, Semafone. “With Intelligence+, customers can see their contact centre call activity on our Cardprotect Voice+ platform, and quickly turn that data into meaningful, actionable insights that improve call centre performance, all while ensuring secure, compliant and seamless payment transactions.”

By Charles Whelan on 08/11/2019